POWER OF WORD

POWER OF WORD

CHANGE THE WORD

CHANGE THE WORLD

WHAT THIS MASSAGE?

This message tells us about the POWER OF WORDS. and the first words are "I am blind PLEASE HELP" and most poeple are not interested and the man passed away. and when she was changing the words "THIS IS A BEAUTIFUL DAY AND I CAN NOT SEE IT .." most people are more interested in giving their sympathy to the man. true intent and purpose of the word is the same word as "I do not see iT .." and written in bold, which means "first blind" and said "this was a BEAUTIFUL ANd I CAN NOT SEE iT .." gives expression that people can see the beautiful day and make people who read touched and give his money.
Good choice of words can give a good effect for emotions that reading and make everyone understand the intent and purpose, such as small changes in women who used the word can change a man's world.

10 slogans

10 slogans:

1. MENTOS :

(STAY FRESH)

Mentos is a brand of prepackaged scotch mints sold in stores and vending machines. First produced in the Netherlands in 1948, it is currently sold in more than 130 countries worldwide by the Perfetti Van Melle corporation.

• The target audience for this slogan is for everyone.

• The ads use technique BIG LIE because that ads use sir issac newton as a model, and sir issac newton died in 1727 while Mentos first produced in 1948.

2. CANADIAN BEER

(THE ADVENTURE START HERE)

Canadian beer was introduced by European settlers in the seventeenth century, and a number of commercial brewers thrived until Prohibition in Canada. Though short-lived, very few brewers survived, and it was only in the late twentieth century that new breweries opened up. The Canadian Beer industry now plays an important role in Canadian identity, though globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies.

• The target audience for this slogan is adults man because CANADIAN is a beer product .

• The ad uses technique PATRIOTISM, we can look at the glass there is a picture of the state emblem CANADA which is a product of the country

3.OLAY

(CHALLANGE WHAT'S A POSSIBLE)

• The target audience for this slogan is for women who want to be beatyfull, because OLAY is a beauty product

• The ad uses technique TESTIMONIAL , in that ad bollywood actress Kajol became a model that could invite her fans may be interested in using the same product OLAY

4. LINE

( LOVE,LIVE,LINE)

Line is a Japanese proprietary application for instant messaging on smartphones and personal computers. Line users exchange text messages, graphics, video and audio media, make free VoIP calls, and hold free audio or video conferences. Line, launched in Japan in 2011

• The target audience for this slogan is teenagers and young adults because LINE
  is a telecommunications application software

• This ad uses TESTIMONIALS technique, in this advertisement ada apa dengan cinta be cast from the film actor and movie ada apa dengan cinta is a very famous movie in Indonesia and could invite people in Indonesia using LINE

5.WE CHAT

( WE SHARE WE LOVE WE CHAT)

WeChat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011. It is the largest standalone messaging app by monthly active users.

• The target audience for this slogan is teenagers and young adults because WE CHAT 
  is a telecommunications application software.

• The ad uses technique TESTIMONIAL, in that ads lionel messi become the main models are the best football players today and has many fans in the world who can be invite many people to use the WE CHAT

6. SOFTLAN

(THANKS MOM)

• The target audience for this slogan is housewife, because SOFTLAN is a clothing cleaner product .
• This ad uses technique HUMOR, we can see that smiling face wrestlers hugged his opponent and enjoy the fragrance of his clothes

7.TROPICANA

( 100% PURE ) 

Tropicana Products, Inc. is an American multinational company which primarily makes soft drinks. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Since 1998 it has been owned by PepsiCo. Tropicana's headquarters are in Chicago, Illinois. The company specializes in the production of orange juice.

• The target audience for this slogan is everyone, because TROPICANA is a drink product .
• 
  
• The ads use the techniques TRANSFER OR EMOTIONAL APPEAL, in the ad look happiness face of a mother and daughter

8. SKYPE

( TAKE A DEEP BREATH)

Skype is a telecommunications application software that specializes in providing video chat and voice calls from computers, tablets and mobile devices via the Internet to other devices or telephones/smartphones.Users can also send instant messages, exchange files and images, send video messages and create conference calls. 

• The target audience for this slogan is everyone, because SKYPE is a telecommunications application software. 
• FACTS AND FIGURES

9.FORD

(GO FURTHUR )

Ford is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand.

• The target audience for this slogan is truck buyer because FORD is a car product .
• LOGICAL APPEAL

10. MENTOS

(STAY FRESH)

Mentos is a brand of prepackaged scotch mints sold in stores and vending machines. First produced in the Netherlands in 1948, it is currently sold in more than 130 countries worldwide by the Perfetti Van Melle corporation.

• The target audience for this slogan is everyone.

• The ads use technique BIG LIE in the ad jesus become a model and holds Mentos, we know that the Mentos does not exist in the time of Jesus

Edvertisting Techniques

Assignmen : Edvertisting Techniques
lecturer : Mr.Romel
Nama : Rega Nanda Nursantoso
Kelas : 1SA010
Universitas Gunadarma

1. Avante Grade
The suggestion that using this product puts the user ahead of the times e.g. a pruduct manufacturer encourages kids to be the first on their block to have a new toys

2.Facts And figure
Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

3.Testimonial
A famous personality is used to endorse the product e.g. a famous basketball player (Michael Jordan) recommends a particular brand of skates. 

4. Patriotism
The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.